Sales Training

Custom Sales Publishing

It costs five times as much to acquire a new customer than to retain an existing one. And the key to retaining customers is to establish ongoing communication with them. GP helps make that happen through cost-effective custom communication solutions that capture and maintain your customers’ attention while delivering strong messages about the quality of your products.

Strengthen Your Customer Loyalty Strategies with GP

Through our Sandy Corporation division, GP has more than 20 years of successful custom publishing experience. We specialize in taking your customer data and focusing on the right messages and the right media to maintain your customers' interest in the time between purchases. GP frequently reinforces messages with targeted coupons and other short-term calls to action throughout the long-term relationship. The result is a powerful customer loyalty strategy that shows your customers how much you value and appreciate them through regularly delivered print or online versions of the following:

Create Highly Targeted, Individualized Messages

GP’s Audience-of-One™ strategy takes custom publishing one step further by tailoring publications to individual customer profiles. Messages might be tailored based on geography, levels of membership, personal interests, or other attributes that grab your customers’ attention and maintain it while delivering messages about your products.

Discover Our Secret Sauce

The secret behind our Audience-of-One system is our proprietary personalization process. We utilize your customer data as the starting point. We then integrate, select, and refine multiple databases that eventually help to drive the personalization levels. As a result, we develop individualized portraits of your customers and craft personalized communications containing distinctive stories and timely, effective messages for each consumer.

Achieve Results with One-To-One Marketing

Time and time again, Audience-of-One communications have proven themselves more effective than traditional direct mail.

• A major sporting goods retailer tripled its response rate by switching to Audience-of-One.
• A survey of automotive customers who received our magazines said they were 25 percent more likely to purchase the same model or a vehicle from the same manufacturer.
• Research reveals that 90 percent of recipients keep our magazines for one month or longer, and 62 percent pass them along to family and friends.

These types of results are typical with Audience-of-One. Let’s see what we can do for you.