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Training and Performance Improvement
Products Are Your Lifeline - Launch Them with Substance and Style
 

Sales Training

Product Launch Training

The launch of a new product significantly influences its future success. So it's vital that you clearly define your brand and communicate its definition consistently throughout your organization, to prospective customers, and to the media.

Discover the Optimum Launch Process

Using the lessons learned through significant product launch experience, GP customizes each phase of the launch process to meet your specific needs. We make sure everyone is on the same page and filled with the kind of enthusiasm that ensures success. Whether you need us just for one phase of the process or for a holistic launch plan, you can count on GP for seasoned expertise and innovative solutions in every service we offer:

Six-Phase Launch Process   GP Professional Services Available

New Product Feasibility

  • Do customers want and need your new product?
  • To what extent?
  • With what variations?
 1

Analysis

Customer-based needs analysis and market research, competitive analysis.

Strategic Planning and Design

  • What is the realistic opportunity for the new product and how best can this opportunity be realized?
  • What progress checks are needed?
 2

Planning

Vision, goal development, strategic and tactical actions, implementation alternatives.

Launch Team Development

  • What is the right makeup of the ideal team?
  • How can they work together to execute a successful launch?
  • How do you break down walls?
  • Is the product opportunity properly matched with the sales and distribution resources?
 3

Team Development

Team configuration (role and skills required), project development process, communication and management.

Implementation

  • Do all the key stakeholders know what they need to know, and are they capable of doing what's required to make the product a success?
  • Do they have the right tools and support?
  • Will the new product get proper attention from your sales team and be launched with maximum momentum?
 4

Production and Delivery

Launch communication management meetings, skills training, productivity tools.

Measurement and Evaluation

  • Are consumers satisfied and responding as planned?
  • Are interim performance goals being met?
  • Are skill and motivational levels of sales and distribution where they need to be?
  • Are tactical initiatives effective?
  • What course corrections may be required?
 5

Execution

Customer satisfaction analysis surveys, focus groups, new buyer studies, sales productivity analysis, program and skill evaluations.

Reinforcement and Continuous Improvement

  • Are effective rewards/incentives in place to stimulate and maintain performance?
  • Are ongoing communications in place to maintain focus?
  • Are customer and employee feedback processes in place and providing ideas for continual growth and accelerated performance?
 6

Follow-Up

Customer satisfaction and employee performance incentive systems, marketing communications, employee/customer feedback systems, service hotlines.
For more information, e-mail us at
or call 888-843-4784.
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